Blog→Private Equity in Med Spas: 7 Platforms Buying Practices (2026)

Private Equity in Med Spas: 7 Platforms Buying Practices (2026)

Private equity med spa platforms compared: how AMP, MedSpa Partners, Alpha, Aviva and 3 more structure deals, equity rollover and owner roles in 2026.

Private Equity in Med Spas: 7 Platforms Buying Practices (2026)

Published

Oct 2, 2026

Category

Vendor Guides

Share This

For med spa owners thinking about selling. Updated October 2, 2026 · Prepared by Prospyr. Prospyr makes practice software. It does not buy practices, invest in them or broker deals, and none of the platforms below is a Prospyr company. Each summary reflects what the platform publishes on its own website, checked October 2026. Deal terms are negotiated one practice at a time, so get every term in writing and have your own attorney and accountant review it before you sign.

What does a private equity med spa platform do?

A private equity med spa platform buys all or part of independent aesthetic practices and runs their back office from a central team. The usual deal pays the owner cash at closing, often asks the owner to "roll" part of the price into shares of the platform, and keeps the practice's name and providers in place. The platform then takes over HR, payroll, accounting, purchasing, marketing and compliance support. The owner's second payout comes when the platform itself is sold, typically years later.

The 7 platforms at a glance

# Platform Who it partners with Published deal terms Worth a call if you want
1 Advanced Medaesthetic Partners (AMP) Med spas, plastic surgery and cosmetic dermatology practices Three tiers, from vendor access with no equity transfer to a joint venture; prices not published A choice of how much ownership to give up
2 MedSpa Partners (MSP) Physician-led aesthetic and cosmetic dermatology clinics in the US and Canada Equity rollover offered; step-by-step process published; prices not published A clear view of the sale process before you start
3 Alpha Aesthetics Partners Independent med spas Upfront cash plus equity in Alpha; prices not published Cash now and a stake in a larger group
4 Princeton Medspa Partners Med spas, cosmetic dermatology, plastic surgery and functional medicine clinics Not published Handing off day-to-day business management
5 Aesthetic Partners Founder-led plastic surgery, dermatology and med spa brands Equity rollover; physicians typically asked to practice at least two years; prices not published Capital to open new locations under your brand
6 Spa Medicca Med spas and aesthetic and wellness practices Cash and equity mix; LOI to closing typically 60 to 90 days A defined closing timeline
7 Aviva Aesthetics Med spa owners who do not want to sell yet Owners keep 100% of their practice equity until a future platform sale Platform support without selling now

How we chose this list

We started with groups that name med spas or aesthetic practices as the businesses they acquire or partner with, then loaded each one's own website. Every platform here had to meet four tests a seller can check in an afternoon:

  1. It is actively partnering. The site has a partnership inquiry form or contact and lists current partner practices.
  2. It explains its model. The site says whether it buys a majority stake, offers equity rollover or uses a different structure.
  3. It says what happens to your brand and team. Each platform here states its position on keeping practice names and staff.
  4. It is reachable directly. You can contact the platform without going through a broker, although a broker is still a good idea.

This is a guide, not a ranking. The order is our editorial view, not a measure of results, deal values or how sellers fared. We left out investment banks and advisors (see our guide to med spa business brokers) and brands that grow mainly by opening their own new locations.

1. Advanced Medaesthetic Partners (AMP)

Advanced Medaesthetic Partners partners with medical spas, plastic surgery practices and cosmetic dermatology practices. Its website reports 20+ brands, 77 locations and 21 states, and its portfolio page names practices including Blush Med Spa, Main Line Center for Laser Surgery, Back to 30 and EVER/BODY.

What stands out:

  • Three partnership tiers. Its IGNITE program describes Gold (vendor contracts, training and peer network with "no equity transfer"), Platinum (upfront growth capital plus operations and HR support, which AMP says lets the owner keep control) and Diamond JV (a full joint venture with co-investment).
  • Brand and clinical autonomy. AMP states that your name and identity are preserved and that you set the clinical vision.
  • Training standard. It says every provider is trained through Allergan Medical Institute and its MDCodes protocol.
  • Response time. AMP states its partnership team responds to inquiries within two business days.

Right for: owners who want to compare a light-touch option against a full sale with the same buyer. Ask: what "keeping control" means in the Platinum operating agreement, who appoints your medical director and managers, and how the Diamond JV equity is valued at a future sale.

2. MedSpa Partners (MSP)

MedSpa Partners calls itself an acquirer of medical aesthetics practices across the United States and Canada. Its partner page lists clinics in Arizona, California, Florida, Illinois, New York, North Carolina, Pennsylvania, Tennessee and Washington, plus several Canadian provinces. Many are led by dermatologists and plastic surgeons.

What stands out:

  • Equity rollover explained. MSP states that sellers can exchange part of the purchase price for shares in MSP, which it describes as a tax-free rollover in most cases. Confirm that with your own tax advisor.
  • Published process. Its FAQ lays out each step: mutual NDA, basic financials, normalizing EBITDA, clinic visit, a non-binding letter of intent (LOI), due diligence including a third-party Quality of Earnings review, legal documents and closing.
  • Clinical decisions stay with you. MSP says it does not tell providers which fillers or neuromodulators to use or which nurses to hire.
  • Valuation drivers. It names EBITDA, growth rate and operational efficiency as the main factors in price.

Right for: owners who want to understand the full sale process before the first call. Ask: what share of the price is cash at closing versus rollover equity, and what the succession plan looks like if you want to cut back hours.

Reading about the problem? See how Prospyr solves it in one platform.

Book a Demo

3. Alpha Aesthetics Partners

Alpha Aesthetics Partners describes itself as a nationwide group of med spas backed by private equity funding. Its about page lists partner locations in states including California, Massachusetts, New York, Virginia, North Carolina, Ohio, Florida, New Mexico, Delaware, Colorado and Kentucky.

Alpha states that it gives owners upfront cash to bring the practice under the Alpha umbrella, and the owner then becomes an owner in Alpha. It compares this to trading a single stock for a mutual fund. Each practice keeps its own identity, and Alpha's central team covers finance, HR, IT, marketing, operations and integrations. Its process has three steps: an exploratory call, a structured deal if both sides agree, and joining the network. It also offers a short quiz on fit and runs a podcast library for owners.

Right for: owners who want cash now and a stake in a larger group's growth. Ask: the split between cash and Alpha equity, what rights your equity carries, and what decisions move to the central team after closing.

4. Princeton Medspa Partners

Princeton Medspa Partners, based in Princeton, New Jersey, describes itself as focused on acquiring and growing traditional med spas, cosmetic dermatology, plastic surgery and functional medicine clinics. Its news page reports a $120 million growth financing in 2024 and acquisitions in Kansas, New York, North Dakota and Alabama.

The site lists centralized marketing, group purchasing, recruiting, HR and administrative support, accounting and reporting, and provider training. It says it will help you grow your clinic, "not run it," and that partner clinics keep their local identity. Testimonials on the site come from owners who sold and stayed on, including a nurse practitioner who says she is now a PMP employee.

Right for: owners ready to step back from the business side who want their clinic to stay local. Ask: your role and pay after closing, whether you become an employee, and what non-compete terms apply.

5. Aesthetic Partners

Aesthetic Partners, based in Miami, works with founder-led plastic surgery, dermatology and med spa brands. Its network includes Sanctuary Plastic Surgery, NEOSKin Medical Spa, Azul Cosmetic Surgery & Spa, CAPS and Dermacare.

Its FAQ states that founders can roll equity and keep an ownership stake, that it typically invests in growing existing brands rather than merging them, and that it usually asks partnering physicians to commit to at least two years of continued practice. It also has a team for opening new locations, from market selection and lease negotiation to hiring and technology setup. Aesthetic Partners says it can typically give high-level terms shortly after the first meetings.

Right for: surgeon- or physician-led practices that want capital to add locations. Ask: when brand integrations happen, what the two-year commitment looks like in your contract, and how rolled equity is treated if you leave early.

6. Spa Medicca

Spa Medicca partners with med spas and aesthetic and wellness practices. Its brands include Amy Brenner, MD & Associates and Skin Science Aesthetics.

Its FAQ states that owners keep their clinical autonomy and local brand, that it handles marketing, HR, compliance, finance and IT, and that valuations combine cash and equity in the platform. It reports that the typical time from signing a letter of intent to closing is 60 to 90 days. Spa Medicca also lists staff medical benefits, retirement contributions and incentives for the teams that join. Note that its site says its central team manages the EHR, so expect a software change.

Right for: owners who want a defined timeline and options ranging from a growth partnership to a full exit. Ask: the cash and equity mix, and which of your systems change in the first 90 days.

7. Aviva Aesthetics

Aviva Aesthetics, based in Chicago, is a different model and is included as an alternative to a private equity sale. It was formed in 2024 by DuneGlass Capital, an independent sponsor, with Pura Vida Medspa in Fulton, Maryland. Its partner page reports 20 locations, and its 2026 news lists new partners in Texas, Arizona, Illinois and Ohio.

Under what it calls its Entrepreneur Equity model, Aviva states that owners keep 100% of the equity in their practice and their profits, receive platform support, and become shareholders in the platform. The plan is a future collective sale to private equity. Aviva says owners hold a majority of its board. It also projects that owners will earn 2 to 3 times more than in other exits. Treat that as Aviva's own forecast, not a guaranteed result.

Right for: owners who are not ready to sell but want group buying power and back-office support. Ask: what fees you pay before the platform sale, how and when that sale is decided, and what happens if it doesn't happen.

Questions to ask any private equity platform

  1. How much is cash at closing, and how much is rollover equity? Equity in the platform is only worth what the next buyer pays. Ask for the platform's debt level and how your shares rank against investor shares.
  2. What is the earnout or holdback? Find out whether part of the price depends on hitting revenue or EBITDA targets after closing, and who controls the levers that affect those numbers.
  3. What is my role after closing? Get your title, pay, required hours, term length, non-compete radius and what happens if you leave early.
  4. Who is the medical director, and who owns the medical entity? Many states limit who can own a medical practice. Ask how the structure works in your state and have a healthcare attorney review it. Our med spa licensing guide is a starting point.
  5. What happens to my team? Ask about pay, benefits, titles and any planned changes to staffing levels.
  6. What changes in the first 90 days? Ask which systems change (practice software, payroll, purchasing, marketing accounts) and who pays for the switch.
  7. Can I talk to owners who sold to you two or more years ago? Ask for references you choose, not ones the platform picks.

Where Prospyr fits

When a platform buys a practice, it usually wants every clinic's bookings, charts and revenue reporting in one place, and it may move you to its own software. If you are preparing to sell, clean, consistent records make diligence faster: patient charts, memberships, packages and sales by provider that a buyer can verify. Prospyr runs multi-location practices with shared analytics, whether you stay independent, join a group or build your own. To see how that works, book a practice demo.

Frequently asked questions

How much is my med spa worth to a private equity platform?

It depends mainly on your EBITDA, growth rate and how well the practice runs without you. MedSpa Partners and Aesthetic Partners both list profitability, growth and operational efficiency as their main factors. Larger practices with several locations usually draw higher multiples than single clinics. For an independent number before you talk to buyers, see our list of med spa valuation firms.

What is equity rollover in a med spa sale?

Equity rollover means you take part of your sale price as shares in the buying platform instead of cash. MedSpa Partners, Aesthetic Partners, Alpha and Spa Medicca all describe some version of it. Your shares pay out when the platform is sold or recapitalized, so the value depends on the platform's growth and debt.

Do I have to keep working after I sell my med spa?

Usually, yes, for a period. Aesthetic Partners states it typically asks physicians to stay at least two years, and other platforms describe succession plans for owners who want to reduce hours. Your exact term will be in the purchase agreement and your employment agreement.

Should I use a broker or go to a platform directly?

You can do either, but a broker or banker can run a competitive process with several buyers, which often improves terms. Talking to platforms directly is a good way to learn the market first. Our guides to where to buy or sell a med spa and med spa business brokers cover both routes.

Will the platform change my practice name?

Most platforms here state that they keep the practice brand, and AMP, MedSpa Partners, Spa Medicca and Princeton say so directly. Aesthetic Partners says it may combine brands in select regional cases. Get any brand promise written into the purchase agreement.

Want your company considered?

We review this guide quarterly. Platforms that partner with or acquire med spas and aesthetic practices can send their website and a short description of their partnership model to info@prospyrmed.com. Inclusion is editorial and not paid.

Editorial scope

This guide is based on each platform's public website, checked October 2026 with AI-assisted research. The platforms did not review this article before publication. It is not financial, tax or legal advice, a guarantee of any deal outcome, or a substitute for checking references and having your own attorney and accountant review an offer. Read our methodology or report a correction.

Run your practice on one system