Free pricing & profit tool
Treatment Pricing Calculator: How to Price Botox, Filler, Facials and Laser
To price a treatment, add the product cost, other supplies, provider time, room cost and card fees, then divide by 1 minus your target margin and card fee percent. For a facial with $85.47 of fixed cost, a 3% card fee and a 50% target margin, the price is $85.47 ÷ 0.47 = $181.84. The calculator below does this for toxin, filler, facials and laser.
Prepared by Prospyr · Reviewed October 3, 2026 · Free, no sign-up, runs in your browser
Preset numbers are placeholders that show the layout. Replace every field with your own costs.
Price at a 60% margin
$1,008.92
That is $25.22 per unit across 40 units.
Rounded up to the next dollar: $1,009, a 60% margin.
Profit per treatment
$605.35
Total cost
$403.57
including card fees
Where the price goes
- Product
- $320.00 (32%)
- Other supplies
- $3.00 (0%)
- Provider time
- $30.00 (3%)
- Room and overhead
- $20.00 (2%)
- Card fees
- $30.57 (3%)
- Profit
- $605.35 (60%)
A math aid for your own costs. It does not set prices, and it does not suggest dosing or treatment plans. Check pricing against your market, any manufacturer program rules and your state rules.
How to price services: the cost-plus formula
Cost-plus pricing builds a price from the bottom up. Every cost the treatment causes goes in, and the price covers them with the margin you choose.
- Product: quantity used × cost per unit (units of toxin, syringes of filler, a facial's product).
- Other supplies: needles, gloves, gauze, numbing, tips and wipes for one treatment.
- Provider time: minutes ÷ 60 × loaded hourly cost.
- Room and overhead: minutes the room is booked ÷ 60 × room cost per hour.
- Card fees: a percent of the price plus any fixed fee per sale.
- Price = (items 1 to 4 + fixed card fee) ÷ (1 − target margin − card fee %)
Card fees sit in the denominator because they grow with the price. Subtracting them from the margin keeps the target margin true after fees.
Worked example: pricing a facial
These numbers are placeholders, not benchmarks. A 50-minute facial uses $12 of product and $4 of other supplies. The esthetician costs $35 an hour loaded, the room costs $40 an hour and is booked for 60 minutes. The card fee is 3% plus $0.30. The target margin is 50%.
| Line | Math | Amount |
|---|---|---|
| Product and supplies | $12 + $4 | $16.00 |
| Provider time | 50 ÷ 60 × $35 | $29.17 |
| Room and overhead | 60 ÷ 60 × $40 | $40.00 |
| Fixed card fee | $0.30 | |
| Fixed costs | $85.47 | |
| Price | $85.47 ÷ (1 − 0.50 − 0.03) | $181.84 |
Check: card fees are 3% of $181.84 plus $0.30, or $5.76. Profit is 50% of the price, $90.92. The pieces add up to $181.84.
Pricing Botox, filler and laser
Injectables are priced two ways: per unit (neurotoxin) or per syringe (filler). The toxin preset multiplies your units used by your per-unit cost and shows the resulting price per unit, so you can compare it with the per-unit price on your menu. The filler preset treats one syringe as the product. Laser and device treatments usually have a small disposable cost per session; put equipment payments in the room cost or work them through the break-even calculator instead.
The preset values are placeholders so the page shows a result on first load. Replace each one with your invoices, your payroll and your overhead. If you want to see the margin on the price you charge now, type it in the "Your price today" field.
After you set the price
A price is a hypothesis until you see what services earn. Prospyr's analytics report revenue by service and provider, and memberships let you price a monthly plan against these same costs. For a view of margin on retail products, use the margin calculator. This is built for med spas.
Frequently asked questions
How do you price a service in a med spa?
Start from what the service costs you: product, supplies, the provider's loaded hourly cost for the minutes spent, the room's hourly cost for the minutes it is booked, and card fees. Then divide by 1 minus the margin you want. Compare the result with your market and adjust, since cost is the floor and not the whole answer.
How do I price Botox per unit?
Treat the units used as the product quantity and your cost per unit as the unit cost, then add provider time, room cost and card fees. The calculator shows the price per unit for the toxin preset. It does not suggest how many units a patient needs; that is the treating provider's decision.
What is loaded provider cost?
It is the hourly cost of a team member including payroll taxes, benefits, and workers' compensation, not just the wage on the offer letter. If a provider earns $60 an hour and the extras add 25%, the loaded cost is $75 an hour. Use the figure for hands-on time plus consult, charting and cleanup.
How do I find my room cost per hour?
Add up the monthly cost of rent, utilities, software, front desk payroll and similar overhead, then divide by the number of room-hours you can book in a month. A practice with $20,000 of overhead and 400 booked room-hours has a room cost of $50 an hour. Use a realistic booked-hours number, not the maximum.
Why is the target margin applied to the price and not to cost?
Margin as a percent of price lines up with the other percentages you track, such as payroll and rent as a share of revenue. Adding a percent to cost gives a lower margin than the same number applied to price. A 60% markup on cost is only a 37.5% margin.
Should I price the same as the practice down the street?
Use the calculated price as your floor and check it against competitors, your provider's experience and your patient mix. If a competitor charges less than your floor, the cause is either their cost structure or a margin they accept; the calculator shows what yours would be at their price using the "your price today" field.
Does this calculator suggest what treatment to give or how much?
No. It only does cost arithmetic with numbers you enter. Treatment selection, dosing and technique are clinical decisions for the treating provider.
Sources and scope
- SBA: Calculate your startup costs and break-even point
Defines fixed and variable cost and the contribution margin formula (price − variable cost) ÷ price, which the pricing math builds on.
- IRS Publication 334 (2025), Tax Guide for Small Business
Gross profit and cost of goods sold definitions for product costs.
Cost arithmetic with numbers you enter. The preset values are placeholders, not market prices or benchmarks. It does not recommend treatments or doses; those are the treating provider's decisions.