Free pricing & profit tool
Price Increase Calculator: New Price and Break-Even Patient Loss
The new price is the old price plus the increase: $150 plus 10% is $165. The number that matters for profit is how many patients you can lose before the increase earns you less. That is the increase divided by the new price minus your cost per visit. At a $50 cost, $15 ÷ ($165 − $50) = 13%, so you can lose about 13% of visits and still break even.
Prepared by Prospyr · Reviewed October 11, 2026 · Free, no sign-up, runs in your browser
Product, supplies and any per-visit commission or card fee. Use 0 for a revenue-only view.
Turns the percent into a patient count.
New price
$165.00
Increase
$15.00 (10%)
Profit per visit
$100.00 → $115.00
You can lose up to
13%
of visits before profit drops
That is about
26 of 200
visits per month, rounded down
If losing more patients than that is likely, the increase earns you less than today's price. If fewer leave, you earn more.
A math aid using the costs you enter. It does not predict how many patients will leave; that depends on your patients and your market.
Priced it? Then check what each service actually earns. See revenue per provider and service mix in Prospyr →
The formulas
- New price = price × (1 + increase % ÷ 100), or price + dollars added.
- Profit per visit = price − cost per visit, before and after.
- Break-even loss = increase ÷ (new price − cost).
Check: 100 visits at $50 profit earn $5,000. At $65 profit per visit you reach $5,000 with about 76.9 visits, a loss of 23.1%. The formula gives $15 ÷ $65 = 23.1%.
Worked example with placeholder numbers
A $100 service costs you $40. Raise it 10% to $110 and profit per visit moves from $60 to $70. You can lose $10 ÷ $70 = 14.3% of visits before profit falls below today's. On 100 visits a month, that is about 14 patients. These are example inputs for the arithmetic, not prices to charge.
Related tools
Check what a promotion costs with the discount calculator, see per-service margins with the margin calculator, and look at how often patients return with the patient retention calculator.
Frequently asked questions
How do you calculate a price increase?
For a percent increase, multiply the price by (1 + increase ÷ 100). $150 raised 10% is $165. For a dollar increase, add it to the price, then divide the dollars added by the old price to get the percent.
How many patients can I lose before a price increase hurts?
Divide the dollar increase by the new price minus your cost per visit. With a $15 raise, a $165 new price and a $50 cost, 15 ÷ 115 = 13.04%. Lose fewer visits than that and you earn more; lose more and you earn less than at today's price.
Why can I lose more visits when my costs are higher?
Each visit you lose also saves its cost. The calculator compares total profit before and after, not revenue alone, so the break-even loss is larger than the revenue-only figure. Enter 0 as your cost to see the revenue-only view.
What counts as cost per visit?
What you pay each time you deliver the service: product and supplies, per-visit commission and card fees. Fixed costs such as rent are left out because they stay the same when a visit is lost. If you are unsure, test a few values.
Will raising prices really cost me patients?
It might, and it might not. This page does not predict it. The calculator tells you the break-even point so you can judge, from your own retention and booking data, whether the loss you expect is smaller or larger.
Should I raise prices for everyone at once?
That is your call. You can run each service separately and see which ones have the most room. Some practices tell patients ahead of time and keep prepaid packages or memberships at the price they were bought; check any terms you have already published.
Sources and scope
Arithmetic on the numbers you enter; the example figures are placeholders, not market prices. It does not predict patient response, and it assumes your cost per visit stays the same.