Best Patient Lead Marketplaces and Directories (2026): 9 Compared

For med spa and aesthetic surgery practice owners. Updated October 2, 2026 · Prepared by Prospyr. Prospyr makes practice software, not patient directories or lead programs, and none of the companies below is a Prospyr product or partner. Each summary reflects what the company or association publishes on its own website, checked October 2026. Listing rules, placement fees and lead terms change, so confirm everything in writing before you pay for an upgraded profile.

What is a patient lead marketplace or treatment directory?

A patient lead marketplace or treatment directory is a website where people research a procedure, compare providers, and then contact a practice through the site. Some are free listings you claim, such as Google or Healthgrades. Some charge for better placement, extra photos or inquiry forms, such as RealSelf upgrades or Lipo.com plans. Professional societies run their own "find a surgeon" directories for members. The differences that matter are who the audience is, whether the practice owns the inquiry, what a better position costs, and how the site checks credentials.

The 9 patient lead marketplaces and directories at a glance

How we chose this list

We looked for sites where US patients search for aesthetic treatments or providers and then reach out to a practice. We checked four things a practice manager can verify before paying:

1. Audience fit. Does the site serve people researching aesthetic treatments, or a general health or local audience?
2. Who owns the inquiry. Does the patient contact your practice directly, or is the lead resold or shared?
3. Published terms. Can you see what a listing or upgrade costs and how to cancel?
4. Credential checks. Does the site state how it verifies licenses and board certification?

Society directories are only open to members who qualify, so they matter mostly to surgeon-led practices. The order is our editorial view, not a measure of results. Deal sites and booking marketplaces are not on this list; we could not verify their current terms from their own websites in October 2026.

1. RealSelf

RealSelf is a consumer site for aesthetic treatment research, with procedure guides, patient reviews, before-and-after photos, a Q&A forum where qualified providers answer questions, and a doctor finder. It reports 60 million consumers a year and 40,000+ doctors and practices that have claimed a profile.

What stands out:

• Free to start. Claiming a profile is free and includes reviews, a before-and-after gallery, videos and Q&A answers.
• Paid upgrades. RealSelf lists options to remove ads from your profile, add special offers and Instagram, capture patient leads, and buy spotlights, native ads and priority placement by procedure and location. Prices are not published.
• Credential checks. It states that it checks medical licenses before a provider appears, re-checks them regularly, and only shows providers credentialed for the procedure searched. It also lists criteria for nurse practitioners, registered nurses and physician assistants performing nonsurgical treatments.
• Verified badge. RealSelf Verified status is tied to good medical standing, consistently high ratings and patient education.

Right for: aesthetic surgery and dermatology practices, and med spas with credentialed injectors, whose patients research heavily before they book. Ask: the price of each upgrade, the contract term, and whether lead forms go to your inbox or into a RealSelf dashboard.

2. Google Business Profile

Google Business Profile is the free listing that shows your practice in Google Search and Maps. Google lists booking links, messaging, photos, posts, offers, service areas and insights on the searches, calls and bookings that came from your profile.

Right for: every practice. For most med spas it is the directory that sends the most patients, and it costs nothing but time. Ask yourself: are your services, hours, photos and booking link current at every location, and does someone own the profile in your practice, not just your agency? For more, see our local SEO tips for aesthetic clinics.

3. Yelp for Business

Yelp for Business offers a free business page where you can update your details, add photos and respond to reviews, plus paid Yelp Ads with location and keyword targeting that you can cancel anytime. Yelp advertises that businesses get "4x more leads" with Yelp Ads. It also offers a Request a Quote lead product for service businesses. Prices are not published on the main page.

Right for: med spas in markets where patients still check Yelp before a first visit. Ask: the cost per click or monthly budget, what counts as a lead, and how you stop the ads.

4. Healthgrades

Healthgrades is a physician and provider directory run by Healthgrades Marketplace, LLC, a Red Ventures company. Licensed professionals can claim a free profile using a DEA or state license number, update their details and respond to reviews. Healthgrades states that profile updates sync across its partner brands and that a complete profile gets "twice the appointment requests."

Right for: physician-led practices, including dermatology and aesthetic surgery, where patients search by doctor name. Ask: which partner sites your data syncs to. Use it as a listing; your practice platform should remain where reviews and requests are tracked.

5. ASPS Find a Surgeon

ASPS Find a Surgeon is the American Society of Plastic Surgeons' directory of its members. ASPS states that membership requires, at the time of application, certification by the American Board of Plastic Surgery or the Royal College of Physicians and Surgeons of Canada and an unrestricted license. Some listings carry an "Enhanced Profile" label. ASPS notes it does not independently verify the information members post.

Right for: practices led by ASPS member surgeons. Ask ASPS: what an enhanced profile includes and costs.

6. The Aesthetic Society Find a Surgeon

The Aesthetic Society runs a patient-facing site with procedure guides, a gallery and a surgeon finder. It states that membership is by invitation only and limited to board-certified plastic surgeons who specialize in aesthetic plastic surgery.

Right for: aesthetic surgery practices whose surgeons are members, as a credibility signal patients can check. Ask: how members can add before-and-after photos and practice details to their listing.

7. AAFPRS Find a Surgeon

The American Academy of Facial Plastic and Reconstructive Surgery, based in Alexandria, Virginia, offers a patient search of its members by ZIP code and distance, alongside before-and-after images and procedure pages for rhinoplasty, facelift, eyelid surgery and injectables.

Right for: facial plastic surgeons who are members. Ask: what profile fields members control and how often the directory is updated.

8. Lipo.com

Lipo.com is a liposuction-only directory and guide site that reports 2,800+ verified, board-certified surgeons across all 50 states. Claiming a basic listing is free.

Published pricing: as of October 2026, Basic is $299 a month (enhanced profile, up to 10 photos, basic analytics, verification badge) and Professional is $599 a month (unlimited photos, priority placement, advanced analytics). Enterprise pricing is custom. It states no setup fees and month-to-month terms.

What it says about leads: patients submit an inquiry through your profile, you receive it by email and in a dashboard, and "the patient's contact information is yours from the first interaction." It states it checks board certification, facility accreditation and licensing before giving a verified badge.

Right for: body contouring practices that want to test one procedure-specific directory. Ask: how many inquiries similar practices in your city receive each month.

9. Surgery.com

Surgery.com is a free consumer site that shows typical plastic surgery costs by city, built from practices' own published prices, and a surgeon directory drawn from the federal NPPES provider registry. It lists 9,452 plastic surgeons across the US. Patients can build a shortlist and a consultation brief.

Advertising: Surgery.com invites inquiries about advertising and partnerships and states any paid placement will be labeled "Sponsored." Prices are not published.

Right for: practices that publish their prices and want them represented accurately. Ask: how your listing and prices are sourced, and how to correct them.

Questions to ask any patient lead marketplace or directory

1. Who owns the inquiry? Get in writing whether the patient contacts you directly or whether the lead is shared with or sold to other practices.
2. What exactly am I paying for? Separate placement, photos, ads and lead forms, and ask for last quarter's inquiry numbers in your area.
3. What is the term and how do I cancel? Month to month is common for listings; ad programs vary.
4. How are credentials checked? Confirm how the site verifies each provider's license and board certification, and that your nurse injectors and physician assistants are shown accurately.
5. Who controls the photos and reviews? Before-and-after images need written patient consent. Ask how reviews are moderated and how you can respond.
6. Where does the lead land? Inquiries by email are easy to miss. Know who on your team answers them and how fast.
7. How will I measure it? Use a separate phone number or form tag per site so you can see which directories turn into booked consultations.

Where Prospyr fits

Directories send inquiries; the work is answering them fast and tracking which ones book. Log each inquiry with its source in your practice system so you can compare what you pay a site against consultations and treatment revenue. Prospyr's lead management and lead capture features keep inquiries and their sources in one place; our lead source tracking guide covers which numbers to watch. If you'd rather an agency run your paid listings, see our list of plastic surgery marketing agencies, or book a practice demo.

Frequently asked questions

Is RealSelf worth it for a med spa?

It can be, if your providers qualify to appear for the treatments you offer and your patients research online before booking. Start with the free profile, add reviews and before-and-after photos, and track inquiries for a few months before paying for upgrades. Ask RealSelf for prices and inquiry numbers in your area.

Are free directory listings enough?

For many med spas, yes. A complete Google Business Profile, plus accurate Healthgrades and society listings for physicians, covers most patient searches. Paid placements make sense when you can measure booked consultations from them.

What does a paid directory listing cost?

It varies. Lipo.com publishes plans of $299 and $599 a month as of October 2026; RealSelf, Yelp and Surgery.com quote advertising on request. Society directories come with membership rather than a separate fee, though some offer enhanced profiles.

How do I know which directory brings patients?

Ask every new patient how they found you, and record the source on their profile at booking. Use a unique phone number or link per site where you can. Then compare each site's cost against booked consultations, not clicks.

Want your company considered?

We review this list quarterly. Directories and marketplaces that connect patients with med spas and aesthetic surgery practices can send their website and what they offer practices to info@prospyrmed.com. Inclusion is editorial and not paid.

Editorial scope

This list is based on each company's or association's public website, checked October 2026 with AI-assisted research. Companies did not review this article before publication. It is not a guarantee of results or a substitute for checking references or credentials. Read our methodology or report a correction.